OrientationObservationIn-depth interviewsDocument analysis and semiologyConversation and discourse analysisSecondary Data
SurveysExperimentsEthicsResearch outcomes
Conclusion
3.3.2 Phenomenology and observation Phenomenological approaches regard observational data as providing invaluable insights to theoretical development. In some phenomenological approaches, observation is at the core of theoretical development. In more radical approaches, the lack of apparent objectivity of observational data is regarded as irrelevant as all knowledge is to some degree relativistic.
However, although phenomenologists are more likely to use observation to develop theory, in many cases this involves using observation alongside other approaches, such as in-depth interviewing, to provide a fuller picture. As noted in the introduction (Section 3.3), this is often the form taken by ethnographic studies.