MAIN MENU
1.1 Introduction
1.2 Organisation of the Guide
1.3 Method and methodology
1.4 Data, information and evidence
1.5 Theory
1.6 Ontology and epistemology
1 Basics................................................
1.7 Subjectivity and objectivity
1.8 Validity
1.9 Reliability and accuracy
1.10 Generalisation and representation
1.11 Reflexivity
1.12 Dichotomies
1.13 Product or producer
1.14 Research process
1.15 Triangulation
Orientation
2 Orientation........................................
2.1 Identifying approaches
2.2 Positivism
2.3 Phenomenology
2.4 Critical social research
2.5 Summary and conclusion
Observation
3 Observation......................................
3.1 Introduction
3.2 Aspects
3.3 Methodological approaches
3.4 Access
3.5 Recording data
3.6 Analysing observational data
3.7 Summary and conclusion
In-depth interviews
4 In-depth interviews...........................
4.1 Introduction
4.2 Types of in-depth interview
4.3 Methodological approaches
4.4 Doing in-depth interviews
4.5 Analysing in-depth interviews
4.6 Summary and conclusions
Document analysis and semiology
5 Document analysis & semiology........
5.1 Introduction
5.2 Document analysis for what?
5.3 Establishing the nature of documents
5.4 Approaches to document analysis
5.5 Evidence of occurrence
5.6 Content analysis
5.7 Qualitative document analysis
5.8 Historical research
5.9 Hermeneutics
5.10 Semiology
5.11 Critical media analysis
5.12 Aesthetics, art criticism, art history
Conversation and discourse analysis
6 Conversation and discourse analysis.
6.1 Introduction
6.2 Conversation analysis
6.3 Genre analysis
6.4 Pragmatics
6.5 Discursive psychology
6.6 Interactional sociolinguistics
6.7 Ethnography of communication
6.8 Narrative analysis
6.9 Critical discourse analysis
6.10 Summary and conclusion
Secondary Data
7 Secondary data..................................
7.1 Introduction to secondary analysis
7.2 Extent of re-analysis of secondary data
7.3 Nature of the data
7.4 Data sources
7.5 Examining data sources
7.6 Methodological approaches
7.7 Summary and conclusion
Surveys
8 Surveys........................................
8.1 Introduction
8.2 Methodological approaches
8.3 Doing survey research
8.4 Statistical analysis
8.5 Summary and conclusion
Experiments
9 Experiments.....................................
9.1 The classic experiment
9.2 Field experiements
9.3 Ethnomethodological experiments
9.4 Summary
Ethics
10 Ethics.............................................
10.1 Introduction
10.2 Harm
10.3 Confidentiality
10.4 Approval
10.5 Informed consent
10.6 Deception
10.7 Fraud
10.8 Publishing ethics
10.9 Conclusion
Research outcomes
11 Research outcomes .......................
11.1 Introduction
11.2 Writing the research report
11.3 Types of research outcome
11.4 Potential audience
11.5 Research dissemination strategy
11.6 Further publication
12 Conclusion.....................................
12 Conclusion
Activities
Social Research Glossary
8.1 Introduction to surveys 8.2 Methodological approaches 8.3 Doing survey research 8.4 Statistical Analysis
8.4.1 Descriptive statistics
8.4.1.1 Frequency tables 8.4.1.2 Graphical representation 8.4.1.3 Measures of central tendency (averages) 8.4.1.4 Measures of dispersion 8.4.1.5 Levels of measurement
8.4.2 Exploring relationships 8.4.3 Analysing samples 8.4.4 Report writing
8.5 Summary and conclusion
