OrientationObservationIn-depth interviewsDocument analysis and semiologyConversation and discourse analysisSecondary Data
SurveysExperimentsEthicsResearch outcomes
Conclusion
1.1 Introduction Researching the real world is exciting: it is the best way to develop knowledge and understanding of the way society works.
Real-world research, though, is also frustrating, as things invariably do not go to plan. Despite what the textbooks suggest, there are no simple recipes for social research, nor simple methodological schemas. Researching the Real World encourages learning by doing.
Researching the Real World explains research techniques and approaches used in sociology, psychology, health, medicine, business, economics and lingustics.
Researching the Real World is dynamic, with new material, notably examples, being added continuously.
