Social Research Glossary A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Home
Citation reference: Harvey, L., 2012-24, Social Research Glossary, Quality Research International, http://www.qualityresearchinternational.com/socialresearch/
This is a dynamic glossary and the author would welcome any e-mail suggestions for additions or amendments.
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Decoding
Decoding refers to the unravelling of a message.
The term is mainly used in conjunction with semiological analysis.
Chandler (2011) states
In the context of semiotics, 'decoding' involves not simply basic recognition and comprehension of what a text 'says' but also the interpretation and evaluation of its meaning with reference to relevant codes.
Decoding is sometimes referred to as 'reading', see for example, Umberto Eco (1979) in the entry on text
See also
Researching the Real World Section 5
Eco, U., 1979, The Role of the Reader: Explorations in the semiotics of texts, Bloomington, Indiana University Press.
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